Luke Bryan Joins Jason Aldean as Gulf Coast Jam 2027 Lineup Begins to Take Shape |
Two country music superstars and a growing list of local performers are headed to Frank Brown Park in Panama City Beach, June 3–6, 2027. |
Country music fans already have another major summer weekend to look forward to as Gulf Coast Jam prepares to return to Panama City Beach from Thursday, June 3, through Sunday, June 6, 2027.
The four-day outdoor music festival will once again transform Frank Brown Park into one of the biggest country music destinations on the Gulf Coast. The newest announcement adds Luke Bryan as the Friday-night headliner on June 4, joining previously announced Saturday headliner Jason Aldean.
With two of modern country music’s most recognizable performers now confirmed, excitement surrounding Gulf Coast Jam 2027 is already building nearly a year before the gates open.
Luke Bryan Returns to the Coast
Luke Bryan will headline Gulf Coast Jam on Friday, June 4. Known for high-energy concerts and a long list of country hits, Bryan has remained one of the genre’s most popular touring performers for more than a decade.
His catalog includes fan favorites such as “Country Girl (Shake It for Me),” “That’s My Kind of Night,” “Play It Again,” “Huntin’, Fishin’ and Lovin’ Every Day” and “One Margarita.”
The festival officially announced Bryan’s appearance with the message, “Luke Bryan is coming to the coast June 4.”
His performance should be especially fitting for Gulf Coast Jam’s mixture of country music, beach culture and summertime energy.
Jason Aldean Headlines Saturday Night
Jason Aldean will take over the main stage as the Saturday-night headliner on June 5.
Aldean was the first major artist announced for the 2027 festival. Organizers revealed the news during Gulf Coast Jam 2026, introducing him as one of the four headliners planned for the next edition of the event.
The Georgia-born performer brings an extensive collection of arena-ready country hits, including “Dirt Road Anthem,” “My Kinda Party,” “She’s Country,” “Big Green Tractor” and “You Make It Easy.”
Gulf Coast Jam describes Aldean as a Grammy-nominated, multi-platinum entertainer with 30 No. 1 singles, nearly 20 billion streams and more than 20 million albums sold.
Local Bands Announce Gulf Coast Jam Appearances
In addition to the nationally known headliners, at least two familiar Panama City Beach-area bands have announced that they will be part of Gulf Coast Jam 2027.
Will Thompson Band
Will Thompson announced through his Facebook presence that the Will Thompson Band will perform during Gulf Coast Jam 2027.
Thompson has become a familiar name throughout the Florida Panhandle music scene, performing a lively mixture of country, Southern rock and crowd favorites at festivals, community events and local venues.
Fans purchasing Gulf Coast Jam tickets in support of the Will Thompson Band are being asked to enter the promotional code:
WILL
The code can be entered during the ticket-purchasing process through the festival’s official Tixr page. Thompson’s announcement directs fans to the Gulf Coast Jam ticket page and identifies “WILL” as the band’s promotional code.
Sons of Saints
Panama City Beach party-rock band Sons of Saints has also announced that it will perform at Gulf Coast Jam 2027.
The popular local group is known for turning familiar rock, pop, country and party songs into energetic live performances designed to keep audiences singing and dancing.
Fans who want to support Sons of Saints when purchasing their festival passes should use the promotional code:
SAINTS
The band’s Facebook and Instagram announcements promote its Gulf Coast Jam 2027 appearance and ask supporters to enter “SAINTS” at checkout.
The appearance of Will Thompson Band and Sons of Saints gives the 2027 festival an added hometown connection, providing local musicians with an opportunity to perform during one of the region’s largest annual entertainment events.
As of July 13, 2026, Will Thompson Band and Sons of Saints have announced their participation through their own social-media pages, although they have not yet been added to the main lineup displayed on the official Gulf Coast Jam website. The complete performance schedule and remaining headliners are still to be announced.
Four Days of Country Music at Frank Brown Park
Gulf Coast Jam 2027 will be held at Frank Brown Park, located at 16200 Panama City Beach Parkway in Panama City Beach.
The festival is scheduled for June 3–6 and is promoted as four days of country music on the coast. The event is open to all ages and is held rain or shine.
Festival organizers say food will be available from local food trucks and vendors, including vegetarian and vegan choices. Full-service bars will also be located throughout the grounds for guests age 21 and older.
Attendees may bring folding camping-style chairs, although ticket holders should review the festival’s current rules, clear-bag policy and prohibited-items list before arriving.
Gulf Coast Jam 2027 Ticket Information
Four-day festival passes are currently available through Tixr, Gulf Coast Jam’s official ticketing company. Ticket and hotel packages are also offered through Jampack.
Festival organizers currently state that single-day tickets will not be offered. Children age six and younger may enter free and do not require a wristband. Discounted ticket options are available for qualifying military members, first responders, medical personnel and college students.
Ticket prices and availability may change as additional artists are announced and ticket tiers sell out.
When purchasing tickets to support one of the announced local performers, remember to enter the appropriate code at checkout:
Will Thompson Band: WILL Sons of Saints: SAINTS
With Luke Bryan commanding the stage Friday night, Jason Aldean headlining Saturday and hometown performers beginning to join the lineup, Gulf Coast Jam 2027 is shaping up to be another unforgettable weekend of country music in Panama City Beach.
More headliners, supporting artists and daily performance times are expected to be announced as the festival approaches.
Gulf Coast Jam 2026 had six bands per day last year. See Article on Gulf Coast Jam 2026 |
25 Comments
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Country Girl Shake It for Me in Panama City Beach with a crowd of thousands. Yeah I'm going.
Hotel packages through Jampack might actually be worth it this time. Last year parking was a nightmare.
Luke Bryan's high energy shows are no joke. Saw him in Nashville once and could barely keep up.
Entered WILL at checkout. Easy to do and nice way to show love for local acts making it big.
Kids 6 and under free is great. Love that it's all ages so the whole family can come.
Clear bag policy reminder is real. Watched someone get turned away at the gate last year with a backpack.
My girls and I did Gulf Coast Jam two years ago and we're already planning for 2027. Absolute blast every time.
30 number ones for Aldean is wild when you think about it. Dude never really slows down.
Hoping the Thursday and Sunday headliners are announced soon. That'll seal the deal for me buying tickets.
Sons of Saints put on one of the best live shows on the beach. People are gonna love them.
Worth the drive from Fort Walton every single time. Frank Brown Park is such a great venue for this.
Six bands a day like last year would be awesome. More value for a four day pass for sure.
Can't believe it's still almost a year away and I'm already this hyped.
The discount for military is a nice touch. My husband and I might actually be able to swing this now.
Glad they have vegan food options this time. Last festival I lived on fries for three days lol.
One Margarita on the beach with Luke Bryan performing it live. That's the dream right there.
Rain or shine policy is no joke. Stood in a downpour at Frank Brown once. Bring ponchos people.
Will Thompson Band earned this. Been watching them play smaller venues around the panhandle for years.
Still waiting to see who headlines Thursday and Sunday before I commit to four days.
Dirt Road Anthem live under the stars on the coast… already on my bucket list.
Used the SAINTS code just now. Super easy checkout. Go support the local boys!
Jason Aldean AND Luke Bryan in the same weekend. That's a serious lineup.
Sons of Saints at Gulf Coast Jam?? Those guys deserve this so much. PCB proud!
No single day tickets is rough. Four days is a lot for most people to take off work.
Luke Bryan at Frank Brown Park is gonna be insane. Already got my chair ready.